A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand (or business. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.
Every brand has a unique narrative and it is imperative that you lead yours. Because if you don't tell your own story...circumstances, your competitors or your clients will.
HOW WE TELL THEM
We are storytellers - personal and corporate, written and visual. We conceptualise the best content ideas to help our audience wherever they may be on their own professional or personal journey. We produce copy, audio, photographic and video content tailored to client’s specific needs. Our short- and long-form online documentaries, online fictional films and series, vlogs, bumper ads, event videos, interview videos and presentation videos are produced with the human emotion needed to engage those who are listening or watching the story unfold. We are ghostwriters, helping you to tell your own story. We are storytellers of that which entertains and informs, that which captures the imagination of others and compels them to engage with our clients' brand. We are storytellers of that which creates empathy, universal understanding, and emotional response. And we're here to help you share your story with the world.
A NEW STORY
Everything has changed…in our lives, our world, our relationships and our businesses. Living through a Covid crisis has completely changed the narrative for marketing and brands, and demanded a new and integrated approach to problem-solving.
Brands have to form a deeper connection with people if they are going to survive and then thrive.
The story of your brand has to change, so it can become more deeply entrenched in the lives of more discerning consumers. And it has to do this with agility and integration, as well as emotion.
Post-Covid, brands will need to reshape their offering to customers. Reshape their narratives.
Brilliant ideas that are wrapped around deeper insights and driven by a truly responsive agility will give clients and brands an elusive advantage that will help them compete in this volatile and ever-changing landscape.
- Dale Tomlinson
AUTHOR / SCREENWRITER / COPYWRITER
VISUAL CONTENT MANAGER
EDITOR / COPYWRITER